Igniting brands from within and propelling them forward
Welcome to Ignition, a Singapore-based AI-enabled marketing advisory firm that operates at the intersection of digital marketing, human-centric design, and technology.
Modern Marketing Services
We help individuals and organisations ignite their brands and fuel growth. Behind every successful brand is a spark, fueled by creativity, innovation, and a commitment to progress.
- little-known brands
- early-stage companies
- small businesses
- underserved categories
- B2B organisations
What We Do
We accelerate growth through technology and human capital
Imagine having immediate access to cutting-edge expertise, empowering you to tackle your most pressing marketing issues and elevate your brand performance. How much greater would your confidence be?
Grow your Business
Is your brand healthy? Unveil hidden strengths and craft a roadmap for impactful changes.
Illuminate your path with insights.
Navigate market nuances effortlessly. Anticipate customer needs and position your brand ahead in the competitive landscape.
Ignite success from day one. Ensure a dynamic launch, maximizing impact and market resonance.
Fuel demand, spark growth. Elevate brand visibility and drive sustainable growth with a targeted strategy.
Streamline, succeed, repeat. Adopt a framework of operational excellence and optimize processes, ensuring a seamless and efficient marketing engine.
Build your Reputation
We shape brands into memorable entities, leaving a lasting impact on your audience.
Tell a story that resonates. Craft a compelling narrative that sets your brand apart and positions your company at the edge.
Your digital storefront reimagined. Ensure a visually appealing and intuitively designed online presence.
Capture attention, convey essence. Create assets that articulate your brand's message with impact influenced by a captivating visual system.
Elevate satisfaction, spark loyalty. Transform interfaces into seamless, enjoyable experiences for your users.
Spark conversations, foster connections. Amplify your brand's presence and build meaningful digital relationships.
Expand your Influence
Brands with heart resonate. Instill a human touch, forging lasting bonds with your audience.
Attract, retain, empower. Our Employee Value Proposition Design, framed by a people-centric methodology, shapes a workplace narrative that draws and retains top talent.
Embrace differences, drive success. Foster a brand culture that celebrates diversity, driving innovation and success.
Elevate sales, inspire people. Transform commercial processes, leaving a positive and lasting impression.
Contribute to change, resonate with purpose. Integrate environmental and social responsibility into your brand, appealing to conscious stakeholders.
Ignite passion, drive success. Elevate your workplace and foster a culture of collaboration and fulfillment.
Why Ignition
Fact-based
No fluff. We rely on facts and data to support B2B brands in finding pragmatic solutions and achieving their strategic goals.
Full-stack
No silos. Our hands-on experience and T-shaped skills cover a wide range of industries and disciplines enabling us to offer fully integrated solutions.
Bespoke
Not your typical agency or consultant. We are passionate about empowering people and brands to move forward. We are your trusted partner and adapt to your specific needs.
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How We Work
Our Solutions
B2B Brand Consulting
We reimagine brands and bring order to chaos, fuelling your marketing growth engine.
Fractional Leadership
We act as an extension of your team to unlock value.
Strategic Partnerships
We partner with and represent the best organisations to ignite your growth.
Our Principles
Simplicity
Transparency
Adaptability
Continuous Learning
Sustainability
Inclusiveness
Who We Are
We are operators with decades of experience. Our mission is to shift marketing from a cost centre to a value driver through strategic thinking, creativity, and a commitment to shaping brands that resonate. We believe in the power of igniting possibilities, inspiring change, and driving success, one spark at a time.
Founder & Director
Anthony is a marketing and brand strategist with more than 15 years of work experience. He has worked with both Fortune 500 companies and startups, driving value and establishing successful B2B brands. He has strong expertise in employer branding and B2B marketing.
He recently completed a master's degree in Digital Media Design at Harvard University and holds a master's degree in Strategy and Management of International Business from ESSEC Business School.
He founded Ignition to assist lesser-known B2B organizations in making their brand more tangible by connecting strategic intent with measurable and meaningful outcomes.
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Dr. Neal Jha
Neal is a PhD holder in Business Management specialising in Organizational Behavior and Human Resources, with a focus on understanding the impact of interactions and relationships on performance.
Through his consulting experience, he has witnessed the consequences of neglecting human capital management in rapidly growing companies.
Drawing inspiration from pop culture figures like Wendy from "Billions" and Harvey Specter, Neal is dedicated to cultivating a workplace culture that celebrates and elevates employees, recognizing them as the true power source of any enterprise.
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Yvon Lim
Yvon is a seasoned professional embedded with client relationship and sales skills driven by a client-centric approach. With more than a decade working for global and reputable financial institutions in China, he has honed his skills in forging connections as well as bridging different cultures and various stakeholders by navigating the complexities of the Chinese market.
Beyond financial transactions, Yvon always emphasizes with its clients the vital role of the power of perception and brand image in building long-lasting relationships and successful business. The combination of financial expertise with cutting-edge marketing strategies is crucial in driving sustainable growth for startups by creating compelling narratives that will resonate with their target audience.
Follow on LinkedInInterested in igniting brands?
Join our collective and drive change in some of the most exciting B2B organisations.
Meet your Modern Marketing Partner
Get in touch or book a free consultation.